![]() ![]() Sales slow down, reviewers shift their attention elsewhere, and publishers move on to the next release. It’s not easy to promote a book once the launch window is over. I did a couple of radio interviews and wrote free pieces for book bloggers, my publisher’s website, and an online sex toy retailer. A national newspaper picked my book up and another reviewed it as ‘standout.’ I did an interview for Grazia UK about my unconventional dating life. We asked for reviews, gave interviews, talks and readings, and wrote guest posts for blogs and websites. We’d done everything debut novelists with small publishing houses are supposed to do. Not that our marketing efforts had been slack. An article I’d placed about writing erotica to promote my second choose-your-own-adventure style novella netted me twenty times more than my launch month sales.īoth of us had made more money writing about our books than selling them. She’d earned five times more money from that one article than she had in the six months since her book launched. When, earlier that week, my friend Rebecca logged into her publisher’s online royalty reporting platform, the numbers on the screen were in stark contrast with the check she’d just received from a magazine for an article about her publication journey. We’d celebrated our small publishing deals with launch parties and extensive social media campaigns, but the reality was grim. For my friend (another writer who had also recently released a book) and me, it was the state of our royalties that really took the cake. The 10€ slice of “pizza” - a slice of bread with cheese and three leaves of arugula - wasn’t the only disappointment. ![]()
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